International Marketing (0073380989)

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Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Product details

• Format Hardback | 744 pages
• Dimensions 215 x 284 x 30mm | 1,728g
• Publication date 05 Nov 2008
• Publisher McGraw-Hill Education - Europe
• Imprint McGraw Hill Higher Education
• Publication City/Country London, United States
• Language English
• Edition Revised
• Edition Statement 14th Revised edition
• ISBN10 0073380989
• ISBN13 9780073380988
• Bestsellers rank 2,742,976

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